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Taobao Chief Operation Officer Zhang Yong spoke with China Knowledge @ Wharton recently about the Chinese Consumer to Consumer (C2C) platform. The following are some highlight by Aliuser:

Three stools to spur growth

  • Our credit (rating) system is open to everybody, so everyone can see your track record… And we think this system is also helpful to educate Chinese people as a whole to be reliable and build up trust among them
  • In order to address the issue of quality concerns, we have been trying for the past several years to promote an initiative called our “Customer Protection Program.”
  • we have a unique payment solution named “AliPay,” something like an escrow account which perfectly eliminates buyers’ concerns about e-commerce.

 Demographic findings

  • Actually, the online population in China is huge; however, the penetration rate, which refers to the number of online shoppers divided by all the Internet users, is only 26 percent in China, versus 80 percent in the U.S.
  • Our customers are a broad spectrum. Every day, there are more than one million people buying goods on Taobao. For different sexes, there are different categories. In general, the breakdown is almost equal, with slightly more women than men
  • Age wise, the 18-30 age group is by far the largest

 Price Advantage

  • Taobao has a big advantage on price. It’s usual that you will find a 10 percent to 12 percent price difference on our platform. So, with the same amount of money, you can buy more on Taobao. Therefore, the more price-sensitive the consumers are, the bigger the advantage Taobao will have

Mr Zhang was on board to Alibaba Group’s consumer-focused e-commerce site last month.

 

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Last week, Alibaba group’s on-line auction unit, Taobao.com, delivered two major messages to her users:

  • Taobao will continue to provide free services to her users 
  • Alibaba group plans to inject RMB 5 billions in Taobao over the next five years  in order to build its business

Jonathan Lu, president of Taobao, stated in an issued press release, “The CNY5 billion investment into the Taobao ecosystem demonstrates our long-term confidence in the Chinese economy, our optimism for China’s domestic consumption and our commitment towards creating job opportunities for entrepreneurs who harness the power of the Taobao marketplace.”

In face of challenge from Baidu and Tencent, Taobao has been stepping up its effort to  improve its B2C services by releasing http://i.mall.taobao.com, a stripped-down site optimized for Apple ipod users to browse and search products

It’s widely believed that Baidu‘s latest attempt to give a big push to her new C2C e-commerce platform, Youa.com will be taken as a threat. Renowned China search engine Baidu also beta tests BaiFuBao as her payment gateway. At this moment, Aliuser still cannot find any details on how this BaiFuBao will be functioned, what is the payment flow, fee structure and the cap on financed amounts.

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Convergence to Alimama.com , Alibaba group’s online advertising arm, Taobao.com set herself a goal to surpass global retail giant Walmart in the next ten year.

In his email addressing to his internal staffAlibaba (1688) Chairman and Non-Executive Director Jack Ma hightlights his concept of “Great Taobao.com strategy” ( 大淘宝战略) by adopting a “unconventional” strategic plan.

He said that it’s time to take advantage of the profound opportunity in global eCommerce setting and to provide an optimized online shopping experience to users.

He said the changes will be implemented in several phases, yet no further details were revealed how and what the plan’s about. At the five-year anniverary ceremony, Mr Jack Ma stated that the C2C company planned to invest RMB 2 billion in the next five year. Rumors circulating in the market suggested that Taobao would acquire Joyo.com, which is owned by Amazon.com 

Taobao‘s transaction volume grew 170 percent last year to 43 billion yuan and has 80 million registered users currently.

Alimama.com  has covered 400,000 websites with focus on SME, daily traffic reached 80 millions.

Taobao Almama brothers
Taobao Alimama brothers

 

Photo courtesty of  freewebs.com /raijin-akuma2/supermariobros.htm

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    Online Shopping in China recorded a total turnover of RMB16.2 billion in the first half of 2008, according to China Internet Network Information Center (CNNIC).

    Below is  a handful of interesting information:

    Which websites are on the top list? 

    1. Taobao.com: 81.5%
    2. Dangdang.com:16.6%
    3. Joyo.com: 13.6%
    4. eBayTOM: 8.4%
    5. Paipai.com:7.2%

    Who are shopping online? 

    1. Male: RMB 8.4 billion
    2. Female: RMB:7.8 billion
    3. Out of the the above total amount, students’s spending hit the benchmark of RMB 3.1 billion

    Which parts of China are covered in the survey?

    Harbin, Changchun, Shenyang, Dalian, Nanjing, Hangzhou, Ningbo, Xiamen, Jinan, Qingdao, Wuhan, Guangzhou, Shenzhen, Chengdu and Xi’an.

    Although Taobao.com, owned by Alibaba group,  reached top on the frontline of C2C with 91% of users recognizing its brand, Joyo.com (卓越亚马逊)  came to the spotlight by occupying the first place in the field of B2C, reaching 61.4%.

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    Users can expect more selling and buying tools from Taobao.com following the China-based company open up its API development platform to the public. Owned by Alibaba group, Taobao revealed the plan with Alisoft, the group’s software development arm.

    Tabao Open Platform 淘宝开放平台
    Taobao Open Platform 淘宝开放平台

    Titled “Taobao Open Platform (TOP)” , the C2C platform will allow third-party developers to build application interface of their own. Taobao encourages them to focus on 12 different business applications. These include:

    • sellers marketing platform  (卖方营销平台)
    • visual presentations inventory and management (视觉产品储空间和系统)
    • items management (宝贝管理)
    • product inventory management (存货管理)
    • CRM, analytics tools (数据分析和CRM服务)
    • mobile applications (移动应用及新媒体终端应用 )
    • buyers’ browsing tools (买方浏览工)
    • overseas market (海外市场)
    • logistic services (物流管理平台)
    • financial and loan services (金融贷款服务)
    • auction and pricing system (卖方拍卖及报价系统 )

    Facebook and Yahoo made the same move earlier to speed up their market shares and development by capitalizing external parties’ creativity and productivity.

     

     

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