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In our last post, we talked about products are the content as well as the focus of buyers searching for in suppliers’ websites. It’s the key component that allures them coming back. Buyers will simply abandon a site for another supplier’s website not because of the price differences but for incomplete product information.

A research done by e-tailing group inc reveals that 52% of shoppers spend 6 minutes or more on a product page. The information they are looking for include

  • Product overview
  • Merchant’s guarantee
  • Stock status
  • Image quality

They also provide tips to help increase conversions:

  1. Provide easy access to products through search engine optimization and guided navigation
  2. Categorize and segment content for accuracy
  3. Create content to set your site apart from others
  4. Use visuals such as video and virtual modeling
  5. Allow customers to generate content for the site

Take note if your are running a supplier’s website.

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What’s the first thing that will come across your mind when it comes down to search in the sourcing world? Most users will essentially look for “products”.’s latest move to swap the products and selling leads tabs in the search box will make some differences. It helps users to find suppliers’ products more easily. Users don’t need to press on the Product tab in order to start searching. With that changes, they don’t need to think – a move to echo with Steve Krug’s ultimate rule – “Don’t make me think!”.

Product tab

To suppliers, they should be proud of having a flurry of their own products marching across their websites or the B2B trading platform. In fact, the more exposure their products get in the marketplace, the more likely they get business.

What’s the differences between selling leads and products? According to, they are the same except one thing: product posting does not have a limited lifespan. Selling leads will expire and be removed from search result pages.

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In a bid to enhance user experiences in using her search functions, Alibaba today takes another step to improve her product listing pages, search function, and mini-site search.

The new features would extend the listing items on each listing page from 20 to 40.  Along with “View Gallery” feature, users are able to browse products images, which is good for those who are getting used to seek products through image search. 

Recent Search” is another value-added feature that can redo users’ previous searches instantly.

Also in her mini website, suppliers are armed with a product search tool through which her customers can search thousands of product within her own mini website.

You can check out a full demo to have a better understanding

Alibaba new search features

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