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In our last usability research, Aliuser confirmed that users had a very strong tendency to search products with photo images. We also discussed casually how photo images were handled in Photo Talks  in May. (HKSE 1688) is now developing its image search and has it first phase online.

To be more accurate, the image search does not let users search for product images, it’s more like a directory search. Unlike Google or Yahoo, users would not be able to see an image tab on the search bar and won’t be able to find the SERP with loads of product photos.

Instead, users will see an array of related product images that match the keyword at the bottom of pages after doing a keyword search. Once users click on a matched photo, it will lead to an image index page or directory whereas 20 images will be displayed.

According to the release, the first phase covers 288 Product keywords  only and the B2B company will devote more efforts to furnishing its tools. Aliuser sees it as a nice move while in the meantime, Aliuser thinks that the image match tool requires more hard work and time to make it perfect!!

Aliuser suggests the project team spending more effort in improving its search relevance and the way it presents the product images. For example, users should be able to choose how many products can be displayed at one time, pagination can be kept more closely with the products on the result pages and having the related photo images at the bottom of each page may not be very helpful since users tends to ignore them anyway.

On the pro side,  the UI helps users and robots to find product through numeric figures e.g. 3-wheel bikes, 4 ports USB hubs etc.

Want to learn how to make use of the image search?  You can visit Alibaba image match  


Alibaba Search image

Alibaba Search image






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What’s the first thing that will come across your mind when it comes down to search in the sourcing world? Most users will essentially look for “products”.’s latest move to swap the products and selling leads tabs in the search box will make some differences. It helps users to find suppliers’ products more easily. Users don’t need to press on the Product tab in order to start searching. With that changes, they don’t need to think – a move to echo with Steve Krug’s ultimate rule – “Don’t make me think!”.

Product tab

To suppliers, they should be proud of having a flurry of their own products marching across their websites or the B2B trading platform. In fact, the more exposure their products get in the marketplace, the more likely they get business.

What’s the differences between selling leads and products? According to, they are the same except one thing: product posting does not have a limited lifespan. Selling leads will expire and be removed from search result pages.

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They came to you in countless numbers, from China to India, red to blue, and brand to non-brand. As a buyer, how can you wrap up your sourcing task fast, find the right product and move down to Starbuck for a sip of coffee?

If you are a buyer sourcing for Malaysia-made portable DVD players, you probably will input a search query in the search box as shown in the following image. What if your product has to be in connection to “Television“?

Refine search function in Vertical search

Using the refined search and pick the related category – “Television“, your search result page will show

  • DVD players
  • Made from Malaysia
  • Television- related category

Uncheck the small search box will return you to the search pages without filtering. Also can try out different filters such as, export markets, business type and contract manufacturing etc.

Alibaba‘s newest search function that can narrow down users’ search results by picking related categories came to spotlight of the B2B website this week.

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In a bid to enhance user experiences in using her search functions, Alibaba today takes another step to improve her product listing pages, search function, and mini-site search.

The new features would extend the listing items on each listing page from 20 to 40.  Along with “View Gallery” feature, users are able to browse products images, which is good for those who are getting used to seek products through image search. 

Recent Search” is another value-added feature that can redo users’ previous searches instantly.

Also in her mini website, suppliers are armed with a product search tool through which her customers can search thousands of product within her own mini website.

You can check out a full demo to have a better understanding

Alibaba new search features

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