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Online Shopping in China recorded a total turnover of RMB16.2 billion in the first half of 2008, according to China Internet Network Information Center (CNNIC).

Below is  a handful of interesting information:

Which websites are on the top list? 

  1. 81.5%
  3. 13.6%
  4. eBayTOM: 8.4%

Who are shopping online? 

  1. Male: RMB 8.4 billion
  2. Female: RMB:7.8 billion
  3. Out of the the above total amount, students’s spending hit the benchmark of RMB 3.1 billion

Which parts of China are covered in the survey?

Harbin, Changchun, Shenyang, Dalian, Nanjing, Hangzhou, Ningbo, Xiamen, Jinan, Qingdao, Wuhan, Guangzhou, Shenzhen, Chengdu and Xi’an.

Although, owned by Alibaba group,  reached top on the frontline of C2C with 91% of users recognizing its brand, (卓越亚马逊)  came to the spotlight by occupying the first place in the field of B2C, reaching 61.4%.

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Users can expect more selling and buying tools from following the China-based company open up its API development platform to the public. Owned by Alibaba group, Taobao revealed the plan with Alisoft, the group’s software development arm.

Tabao Open Platform 淘宝开放平台
Taobao Open Platform 淘宝开放平台

Titled “Taobao Open Platform (TOP)” , the C2C platform will allow third-party developers to build application interface of their own. Taobao encourages them to focus on 12 different business applications. These include:

  • sellers marketing platform  (卖方营销平台)
  • visual presentations inventory and management (视觉产品储空间和系统)
  • items management (宝贝管理)
  • product inventory management (存货管理)
  • CRM, analytics tools (数据分析和CRM服务)
  • mobile applications (移动应用及新媒体终端应用 )
  • buyers’ browsing tools (买方浏览工)
  • overseas market (海外市场)
  • logistic services (物流管理平台)
  • financial and loan services (金融贷款服务)
  • auction and pricing system (卖方拍卖及报价系统 )

Facebook and Yahoo made the same move earlier to speed up their market shares and development by capitalizing external parties’ creativity and productivity.



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 Related Articles:, despite displaying a beta “Taobao mall” next to its logo, is a fully functional web site that is going into its official launch very soon.

Founded by Alibaba Group, the parent company of, Taobao, positions herself as a C2C platform, facilitates transactions between individual consumers and a wide range of sellers. According to ‘s latest release with’s Top 100 Global Buyers campaign, the C2C marketplace captures more than 75% the market share. Currently, has 53 million members, sales turnover hits US5.5 billion benchmark.

Taobao B2C mall

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