Alibaba ( HKSE 1688) must be as busy as bees, making sales calls to her clients on the heels of the latest announcement of a new entry-level Gold Supplier program slashing price to new users. The China internet company fleshed out a survival kit for SMEs with two major programs, bringing more sweetener to its paid members amid the global economy slowdown.

Gold Supplier Starter Pack

At the core of these programs was its “Gold Supplier Starter Pack”, the new initiative is targeted for novice users who can acquire the basic service at an annual fee of US$2,900 (RMB19,800). Entry-level services include storefront display and unlimited product listings. Alibaba can provide additional value-added services which include

  • Virtual Showrooms
  • Corporate email accounts
  • Storefront management tools – Traffic Analyzer and Buyer GPS

“With a range of value-added services, customers of our entry-level product realize further benefits by purchasing additional services such as Virtual Showroom and priority ranking based on keywords as they expand their presence on the internet”, Alibaba chief executive officer David Wei 

Alibaba  now offers full services to her existing “Gold Supplier” type paid members at US$5,000 per year.

Quality Supplier Program

In a bid to strengthen its authentication and verification policy, Alibaba also disclosed that she has partnered with VerSign, a trusted provider of Internet Infrastructure services for the network world, to enforce her quality-control strategy. All paid members are expected to get passed the A&V process conducted by an independent third-party agency.

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