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Alibaba (HKSE 1688) will be going to hold its Open Sesame event in Istanbul, Turkey on Decemeber 16th.

Date: Tuesday, 16 December 2008
Time: 3:00pm – 6:00pm (Registration starts at 2:30pm)
Price: FREE with event registration
Venue: Grand Ballroom, The Four Seasons at Sultanahmet
Location: Istanbul, Turkey

For those who are interested in the event, please sign up here.

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In our last usability research, Aliuser confirmed that users had a very strong tendency to search products with photo images. We also discussed casually how photo images were handled in Photo Talks  in May.  Alibaba.com (HKSE 1688) is now developing its image search and has it first phase online.

To be more accurate, the image search does not let users search for product images, it’s more like a directory search. Unlike Google or Yahoo, users would not be able to see an image tab on the search bar and won’t be able to find the SERP with loads of product photos.

Instead, users will see an array of related product images that match the keyword at the bottom of pages after doing a keyword search. Once users click on a matched photo, it will lead to an image index page or directory whereas 20 images will be displayed.

According to the release, the first phase covers 288 Product keywords  only and the B2B company will devote more efforts to furnishing its tools. Aliuser sees it as a nice move while in the meantime, Aliuser thinks that the image match tool requires more hard work and time to make it perfect!!

Aliuser suggests the project team spending more effort in improving its search relevance and the way it presents the product images. For example, users should be able to choose how many products can be displayed at one time, pagination can be kept more closely with the products on the result pages and having the related photo images at the bottom of each page may not be very helpful since users tends to ignore them anyway.

On the pro side,  the UI helps users and robots to find product through numeric figures e.g. 3-wheel bikes, 4 ports USB hubs etc.

Want to learn how to make use of the image search?  You can visit Alibaba image match  

 

Alibaba Search image

Alibaba Search image

 

 

 

 

 

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Spanish

Want to learn Spanish,  Korean, French, Italian?  Former VP at Alibaba Group Mr Porter Erisman may point you the right way.

Mr Erisman has a new role as adviser for italki.com, according to the online language learning center.

italki hopes to benefit from Erisman’s extensive experience as we seek to follow in Alibaba’s footsteps and become the most well-known global player in online language learning.  according to italki.com

Mr Erisman was Vice President for Corporate Affairs with Alibaba Group for eight years. He left the company two months ago and pursued his own interest. Aliuser wishes him having a new chapter after departing the B2B company.

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Taobao Chief Operation Officer Zhang Yong spoke with China Knowledge @ Wharton recently about the Chinese Consumer to Consumer (C2C) platform. The following are some highlight by Aliuser:

Three stools to spur growth

  • Our credit (rating) system is open to everybody, so everyone can see your track record… And we think this system is also helpful to educate Chinese people as a whole to be reliable and build up trust among them
  • In order to address the issue of quality concerns, we have been trying for the past several years to promote an initiative called our “Customer Protection Program.”
  • we have a unique payment solution named “AliPay,” something like an escrow account which perfectly eliminates buyers’ concerns about e-commerce.

 Demographic findings

  • Actually, the online population in China is huge; however, the penetration rate, which refers to the number of online shoppers divided by all the Internet users, is only 26 percent in China, versus 80 percent in the U.S.
  • Our customers are a broad spectrum. Every day, there are more than one million people buying goods on Taobao. For different sexes, there are different categories. In general, the breakdown is almost equal, with slightly more women than men
  • Age wise, the 18-30 age group is by far the largest

 Price Advantage

  • Taobao has a big advantage on price. It’s usual that you will find a 10 percent to 12 percent price difference on our platform. So, with the same amount of money, you can buy more on Taobao. Therefore, the more price-sensitive the consumers are, the bigger the advantage Taobao will have

Mr Zhang was on board to Alibaba Group’s consumer-focused e-commerce site last month.

 

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Alibaba.com (HKSE 1688) takes a few steps to make the Business to Business website more accessible and usable by developing a set of entry points with different foreign languages other than English, Chinese and Japanese.

Aliuser manages to find the China internet company in Google both in Spanish and German versions. The exercise is expected to help users who are not English-native speakers click on the products and services displayed on the website.

German Alibaba

german-alibaba_google

German language Alibaba.com

German language Alibaba.com

 

Spanish Alibaba

Spanish Language Alibaba.com

Spanish Language Alibaba.com

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