Alibaba.com provides a few tips to suppliers who want to escalate themselves to become super suppliers. For those who succeeded in performing a 3-step task, they will get free promotion in the new Super Supplier Channel.
Of those tips, Alibaba.com gives away 3 formulas:
- Display more products so as to enable buyers can find them in search results.
- Downloading TradeManager, an IM tool, will gap the bridge between suppliers and buyers and get feedback faster.
- Upload your own portrait photos on-line in order to become more trustworthy.
“Our Super Suppliers believe that you can set yourself apart from other faceless suppliers and buyers trust faster with a face picture”
On top of it, Aliuser would like to offer a few suggestions to enhance its usability, creating a more engaging users experience:
- Given that ONLY Alibaba registered users are eligible for the Super Suppliers program, the following information - “Not a member yet? Let us make you a Super Supplier for FREE. Join now!” should be placed in a more prominent position for clarity
- The content on the right and the left seems to be the same. Not sure how they are different from each other?
- Instead of opening up new individual window for each step to complicate the process, it may be worthwhile to consider a three-in-one task while developing the user work flow so as to minimize drop off rate. It will definitely be beneficial to users but unfortunately create more work to engineers! Life is a trade-off though
- Take away icons or graphics that are not value-added or are meaningless to users. It also can make the page lighter
- May consider TM “Super Supplier”
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