Convergence to Alimama.com , Alibaba group’s online advertising arm, Taobao.com set herself a goal to surpass global retail giant Walmart in the next ten year.

In his email addressing to his internal staff,  Alibaba (1688) Chairman and Non-Executive Director Jack Ma hightlights his concept of “Great Taobao.com strategy” ( 大淘宝战略) by adopting a “unconventional” strategic plan.

He said that it’s time to take advantage of the profound opportunity in global eCommerce setting and to provide an optimized online shopping experience to users.

He said the changes will be implemented in several phases, yet no further details were revealed how and what the plan’s about. At the five-year anniverary ceremony, Mr Jack Ma stated that the C2C company planned to invest RMB 2 billion in the next five year. Rumors circulating in the market suggested that Taobao would acquire Joyo.com, which is owned by Amazon.com 

Taobao’s transaction volume grew 170 percent last year to 43 billion yuan and has 80 million registered users currently.

Alimama.com  has covered 400,000 websites with focus on SME, daily traffic reached 80 millions.

Taobao Alimama brothers

 

Photo courtesty of  freewebs.com /raijin-akuma2/supermariobros.htm

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